Phoenix Laundry is thrilled to share an exciting highlight from the recent Bombay Times Fashion Week 2024, where we had the honor of cleaning and preparing garments for the renowned designer Archana Kochhar. The stunning outfit worn by the showstopper, Malaika Arora, showcased the exquisite craftsmanship and design that Archana is celebrated for.
Behind the Scenes: Our Role in the Fashion Show
In our latest video, we take you behind the scenes to show the meticulous process of cleaning and packing the garments for Archana Kochhar‘s collection. From ensuring every detail is perfect to maintaining the quality of the fabrics, our team worked diligently to ensure that the outfits were runway-ready.
The Showstopper Moment
Malaika Arora turned heads as she graced the runway in a breathtaking ensemble from Archana’s collection, which featured intricate handwoven Lucknowi embroidery and was crafted from ahimsa silk, which is produced without harming silkworms!!
The outfit was not only a visual delight but also a testament to sustainable fashion practices, which aligns with the collection’s tribute to Indian weaves and artisanal craftsmanship, emphasizing the use of traditional techniques in modern fashion design.
Experience the Glamour
Malaika’s captivating walk and the vibrant atmosphere showcased at the Lavie Luxe 2024 collection made the energy of the event palpable and we are proud to have played a part in this glamorous occasion.
Join Us on This Journey
We invite you to watch our video and experience the blend of fashion, artistry, and craftsmanship that defines both Archana Kochhar‘s designs and Phoenix Laundry’s commitment to excellence. Your support means the world to us as we continue to serve the fashion industry with the highest standards of garment care.
Stay tuned for more updates and behind-the-scenes glimpses into our work with Archana Kochhar.
